- LARGEST NATIONAL YOUTH SMOKING PREVENTION TOUR
HITS BIG APPLE-
--Special Giveaways, Engaging Activities, Life-Saving Messages--
'Flavor Monsters' take a bite out of the Big Apple:
truth® campaign at New York Comic Con
October 11 - 14, New York City
Who: truth®, the largest national smoking prevention campaign for youth; and thousands of local teens, sci-fi and fantasy fans.
What: truth will make its first ever appearance at New York Comic Con, a four-day extravaganza that attracts top talent and major artists from all areas of the pop culture universe including comics, film, television, music, books and gaming. Through an interactive installation, truth will bring to life its new mobile title - Flavor Monsters - available on select iOS and Android devices.
As part of a larger tour, truth will visit more than 80 cities across 31 states this summer. At New York Comic Con, visitors to the truth installation '45 Flavors' will be able to:
- Play the new Flavor Monsters game onsite;
- See the new Flavor Monsters collectible vinyl toys from Luke Rook of Lulubell Toys;
- Create their own Flavor Monsters toy with the MakerBot;
- Get their picture taken with a Flavor Monster;
- "Inspect" Flavor Monster body parts and sniff the scents behind them;
- Receive free truth-related gear;
- Take part in a special video virtual simulation that will give attendees the experience of being part of the actual Flavor Monsters game;
- Sign up to receive the most up-to-date information on Flavor Monsters via email, Facebook, Twitter, and YouTube, among other social sites;
- Enjoy a fun and engaging atmosphere, allowing truth tour riders to discuss tobacco issues with teens in a non-preachy way.
SPECIAL APPEARANCE: New York Comic Con attendees can watch special effects consultant and current Syfy Face Off contestant Rod Maxwell transform truth tour rider Edwin Contreras into a Strawberry Flavor Monster at the truth booth #1820 on Saturday, October 13 from 11 a.m. to 5 p.m.
When: Thursday, October 11 - Sunday, October 14, 2012.
Facts: More than 80 percent of all adult smokers start smoking before they turn 18; the primary focus of the truth campaign is youth and young adults, aged 12 to 24 years. Every day 1,000 youth ages 12-17 become daily smokers.
The truth tour reached more than 450,000 teens last year.
The truth campaign was launched in February 2000 by Legacy®, a national public health foundation that helps prevent youth from smoking and helps all smokers quit. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social costs of smoking. According to a study in the American Journal of Preventive Medicine, the truth campaign was directly responsible for keeping 450,000 teens from starting to smoke during its first four years (2000-2004).