A portion of every Michelob ULTRA purchase this fall will help restore 12 trails, including the John Muir Trail in Van Cortlandt Park, throughout the US and everyone can help decide how the funds are distributed.
Just in time for the fall foliage, Michelob ULTRA is introducing an initiative to help restore running, cycling and hiking trails which are essential to Michelob ULTRA drinkers’ pursuit of an active life. From September 4th through November 26thMichelob ULTRA will be donating a portion of every purchase up to $200,000 to the restoration of 12 trails across the United States, including our very own John Muir Trail in Van Cortlandt Park in the Bronx, NY.
Partnering with the American Hiking Sociery for the second straight year, Michelob ULTRA has expanded the program from two trails in 2015 to a total of 12 trails this year. Each of the 12 participating trails will received $5,000, with Michelob ULTRA drinkers helping to decide which trails receive the remaining funds by visitingmichelobULTRA.com/theextramile and voting for their hometown.
“We are honored to have been selected for this exciting opportunity to receive not only funding needed for the ongoing maintenance of the John Muir Trail in our Park,” said Christina Taylor, Executive Director of the Friends of Van Cortlandt Park, “but also for the opportunity to promote the various hiking opportunities in Van Cortlandt Park. We know that “VCP is Where NYC Hikes” and hope this will encourage more people to explore our 20 plus miles of trails.”
The 12 participating trails span from coast to coast with the John Muir Trail in Van Cortlandt Park as the only trail in the Northeast. The John Muir Trail, 1.5 miles, was established in 1997 with the help of the Friends of Van Cortlandt Park summer interns, is the park’s only east-west path.
To support the Go the Extra Mile Fund, purchase any package of Michelob ULTRA. Everyone can cast a vote for their favorite trail by visitingmichelobULTRA.com/theextramile – no purchase necessary to vote.
For more information on the John Muir Trail, hiking in Van Cortlandt Park and upcoming opportunities to go on a hike with the Friends of Van Cortlandt Park visit
We would hope that this promotion does not lead to underage drinking or overindulgence in binge drinking to earn a few pennies from this companies beer sales. There must be better ways to get the much needed monies, right elected officials?