BRONX WEEK 2011 TAKES MANHATTAN AND QUEENS

Dozens of banners promoting borough festivities will appear in different city neighborhoods 

Bronx Borough President Ruben Diaz Jr. and The Bronx Tourism Council announced today that Bronx Week 2011 will be promoted through a first-ever lamppost advertising campaign in neighborhoods in Manhattan and Queens.

The banners will be displayed in Soho, South Street Seaport, and Union Square in Manhattan and at LaGuardia Airport in Queens. The promotional banners, created in partnership with NYC & Company, will invite city residents and visitors to the numerous events that are scheduled during the Bronx Week 2011, celebration that this year marks its 40^th anniversary and takes place from May 12 to May 22.

“Bronx Week is the best time to visit The Bronx and to confirm that our borough is a great place to live, work, and have fun.  We want to be sure that more and more New Yorkers and tourists will visit us and share the biggest celebration of our culture, history and places. We are ready to show them the beauty of The Bronx!” said Bronx Borough President Ruben Diaz Jr.

The banners, which read “The Party Is Uptown” and feature the ilovethebronx.com website, show pictures of some of the borough’s most famous places such as the Yankee Stadium, the Bronx Zoo and the Botanical Garden, and will be up through the end of the festivities.

For more information on Bronx Week, visit ilovethebronx.com.