Bronx
Borough President Ruben Diaz Jr. has announced that Olga Luz Tirado has
been named the executive director of the Bronx Tourism Council, a
program of the Bronx Overall Economic Development Corporation.
Ms. Tirado is an award-winning marketing consultant, who currently serves as the president of her own marketing firm, LTCommunications. Founded in 1992, LTCommunications has worked with a variety of local, national and international businesses and non-profits over the past two decades, including Coca Cola, IBM, Simon & Schuster, El Museo del Barrio and Goya Foods.
“Olga
Luz Tirado has built a successful track record in marketing and
communications over the past 20 years, and I am thrilled to have her as
part of my team. I am confident that with Ms. Tirado at the helm, the
Bronx Tourism Council will grow even bigger and better in the coming
years. I look forward to working with her to produce great events,
highlight the amazing cultural organization of our borough and let the
world know about all the great things that are happening in the Bronx,”
said Bronx Borough President Ruben Diaz Jr.
“Ms.
Tirado brings to the Bronx Tourism Council experience, a great
reputation, boundless energy and a technological skill set that will
help us showcase just how unique the Bronx is, both within our borders
and to the entire world,” said Marlene Cintron, president of the Bronx
Overall Economic Development Corporation.
“I
am delighted to have been selected to lead the Bronx Tourism Council.
The Bronx is a great place, and I look forward to creating new events
and programs that will offer tourists and borough residents alike new
opportunities to experience the many wonderful things the Bronx has to
offer,” said Olga Luz Tirado, executive director of the Bronx Tourism
Council.
Ms.
Tirado brings nearly 30 years of advertising, public relations,
marketing and events management experience to the coveted position of
executive director. She began her career as an assistant manager in
pre-print production at BBDO International, one of the top ten
advertising agencies in the country. Within a decade she joined Hispano
Americano Advertising as a vice president, where she ventured into
producing commercials and videos for broadcast. Ms. Tirado’s one-hour
PBS documentary, Latinas on the Move: Hispanic Women in the Non-Traditional Workforce, earned her a “Women at Work” Broadcast Award from the National Commission on Working Women.
In
1992, Ms. Tirado founded LTCommunications, a Public Relations and Event
Management firm designing Public Relations and Marketing campaigns for
clients such as Goya Foods, IBM, and Simon & Schuster Audio, among
others. She is also the recipient of the 2000 Governor’s Award for
Excellence (NYS Division for Women); 2004 Business Woman of the Year
Award (NYS Federation of Hispanic Chambers of Commerce); and the 2005
Outstanding Achievement Award for Arts/Communications (YWCA’s Salute to
Women and Racial Justice), to name a few. Ms. Tirado is also a published writer and avid photographer.
Ms.
Tirado was selected after an extensive search for an individual that
both understood the borough of the Bronx and had the skill sets that
would complement ongoing efforts to rebrand the Bronx and enhance the
tourism experience in the borough.
“I look forward to building on Borough President Diaz’s leadership in
extolling Bronx Pride, and using that positive momentum to help
establish this beautiful, culturally-rich and diverse borough as the
ultimate tourist destination,” said Ms. Tirado.
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