In the unfinished Broadway Mall (left) at West 230th Street Aldi Markets (right) opened up this morning. There were plenty of Aldi corporate help on hand and many free samples given out to the customers. Everything was new and fresh, and many customers filled their baskets with groceries. I asked several shoppers about the limited variety of merchandise that Aldi stocks, and the answers ranged from yes, I don't see the brands I usually buy, to who cares what brand it is, it's much cheaper than other stores. This store was crowded with anxious shoppers looking for values. The store is smaller than regular size supermarkets because there are no Deli, Meat, or Bakery departments, many displays are just boxes cut open and stacked on top of each other. Below are some photos of the displays in the new Aldi Broadway Store. Going around the corner to the Pioneer supermarket I was told that this store expects to see a drop in business with the opening of the new Aldi Market. Click on a photo to make it larger.
However there are still some national brand that are carried in the store.
Statement From Council Member Andrew Cohen
RE: Grand Opening of ALDI
“I was happy to welcome shoppers at the opening of ALDI on West 230th and Broadway with Assemblyman Jeffrey Dinowitz this morning. With ALDI already having opened two other stores in other areas of The Bronx, it is terrific to see that the third has opened right here in the North West Bronx. What was once an unused parking lot has now been developed into a shopping center that I am confident will be utilized by everyone in the neighborhood, as well as bring in shoppers from other areas of the borough.
