The Emmy Award-winning YES App has launched Bronx Beat, a programming series providing behind-the-scenes looks at some of the Bronx’ best-known institutions and hidden gems including small businesses, parks, landmarks and neighborhoods. The program is a partnership of the NY Yankees, the Bronx Chamber of Commerce, and the Bronx EDC.
Bronx Beat episodes will also appear on the Yankee Stadium scoreboard throughout the season. A brief promotional spot can be viewed here.
Bronx Beat highlights the borough’s diverse cultural offerings, world class arts and entertainment influences and unique culinary contributions, as well as the multitude of small businesses which make the Bronx so unique.
The premiere episode of Bronx Beat, currently available on the YES App, shines a spotlight on the historic Arthur Avenue Market and its multitude of legendary eateries and shops. The second episode will focus on Wave Hill, the 28-acre public garden and cultural center overlooking the Hudson River and the Palisades.
New episodes are expected to be posted on the YES App and appear on the Yankee Stadium scoreboard during each Yankees homestand this season, with episodes archived on the app for on-demand viewing. |
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