The People’s Playground will be Brooklyn’s 24th and the City’s 78th BID — Strengthening Local Small Businesses, Enhancing Public Space, and Increasing Economic Activity in the Area
Today, Mayor Zohran Mamdani and the NYC Department of Small Business Services celebrated the formation of the new Coney Island Business Improvement District (BID) following the Mayor’s signing of the Certificate of Incorporation on February 15, 2026.
With a first-year operating budget of up to $1 million, the Coney Island BID will deliver supplemental services to strengthen small businesses around the world-renowned amusement district, improve neighborhood livability, promote growth, and create vibrant public spaces that support year-round economic activity. With the Mayor’s signing of the Certificate of Incorporation, the Coney Island BID is on track to be operational by July 2026, in time for the peak summer season in a neighborhood that welcomes more than five million visitors each year. To date, SBS has invested more than $850,000 in Coney Island to support commercial revitalization, merchant organizing, and neighborhood stewardsh ip.
“The formation of the Coney Island Business Improvement District is about investing in the small businesses and working families who make this neighborhood iconic all year long,” said Mayor Zohran Kwame Mamdani. “By strengthening sanitation, public space, and business support along Mermaid and Surf Avenues, we’re building a Coney Island where local commerce thrives, corridors are cleaner and safer, and economic opportunity is rooted in the community.”
“The creation of the Coney Island Business Improvement District is the culmination of a multi-year process of research, community consultation, pilot programs, and demonstrated local support,” said SBS Commissioner Dynishal Gross. “This self-sustaining entity will build on Coney Island’s global reputation as the People’s Playground while delivering shared prosperity for the small businesses that line Mermaid and Surf Avenues. The Department of Small Business Services is proud of the role its Neighborhood Development Division played in this effort and congratulates the Alliance for Coney Island and all members of the BID steering committee.”
The newly formed Coney Island BID will include storefronts and properties along Mermaid Avenue and Surf Avenue, serving as a year-round partner for the local business community. Services will include:
- Sanitation and maintenance
- Public space programming and beautification
- District marketing and events
- Business support and technical assistance
- Advocacy on behalf of local merchants and property-owners
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