New Yorkers who complete a free artist-designed activity guide can redeem it for free admission to the Whitney
Mayor Zohran Kwame Mamdani, the New York New Jersey Host Committee and the Whitney Museum of American Art today announced a citywide partnership to bring free, artist-designed poster activity guides to communities across all five boroughs during the FIFA World Cup 2026™.
New Yorkers and visitors who complete the guide — or show a photo of it — can receive free admission to the Whitney through July 31, 2026, while supplies last.
The guide was created by Rich Tu, designer of the official FIFA World Cup 2026™ New York New Jersey Host City Poster, in partnership with the Mayor’s Office and the New York New Jersey Host Committee. Developed as a free creative resource, the guide will be distributed at watch parties, Open Streets events and community partner sites citywide and will be available online for download.
Available in English and Spanish, the activity invites participants of all ages to explore themes of community, culture and team spirit through art and play.
“The World Cup is a once-in-a-generation opportunity to bring New Yorkers together,” said Mayor Mamdani. “We want every New Yorker to be part of this moment — not just in the stadium, but in their neighborhoods, their schools, and the public spaces that make New York the greatest city on earth. Our parks, plazas and streets are where New York comes alive, where we celebrate and build community across every borough. This partnership with the Whitney helps ensure that the excitement of the World Cup belongs to all of us, putting art and access at the heart of this historic summer.”
“As a museum deeply rooted in New York City we are committed to welcoming everyone, from our neighbors to visitors arriving from around the world,” said Scott Rothkopf, the Alice Pratt Brown Director of the Whitney Museum. “We hope this activity guide inspires people to visit the Whitney, especially on July 12, when admission is free to all as part of West Side Fest, a weekend-long celebration of culture and community across Manhattan's west side.”
“The World Cup is creating opportunities for people to experience New York in new ways, and this partnership is a great example of that,” said Alex Lasry, CEO of the FIFA World Cup 2026™ New York New Jersey Host Committee. “By connecting the excitement of the tournament with art and culture in communities across all five boroughs, we’re helping ensure that everyone can be part of this historic moment. We’re proud to work alongside Mayor Mamdani, the Whitney Museum and our very own NYNJ poster artist Rich Tu to bring this unique experience to New Yorkers and visitors throughout the summer.”
“When I was a kid, I always loved activities that let my creativity run wild,” said artist Rich Tu. “It’s an honor to share my love of soccer and design with the city that I love.”
On July 12, Tu will lead a special program at the Whitney in collaboration with Poster House as part of Free Second Sunday and West Side Fest, a free, weekend-long cultural celebration presented by more than 20 arts organizations across Manhattan's west side.
The partnership builds on the Whitney's ongoing commitment to expanding access to arts and culture, including Free Friday Nights, Free Second Sundays, free admission for visitors 25 and under and discounted admission for visitors wearing team colors during the World Cup.
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