
Governor Kathy Hochul today announced the grand opening of TheZone, a new 6,200-square-foot indoor play space located inside Jamestown's Northwest Arena. Designed for toddlers through pre-teens, the state-of-the-art facility directly connects sports with Science, Technology, Engineering, Arts, and Math (STEAM) concepts. The innovative venue supports the Governor's "Unplug and Play" initiative by blending non-structured physical activity with interactive technology.
“It’s great to see a new attraction for families in Jamestown that is encouraging kids of all ages to Unplug and Play,” Governor Hochul said. “The National Comedy Center is located across the street, making Jamestown an ideal destination for visitors looking to laugh, learn and get active in a whole new way. By creating spaces that inspire curiosity, teamwork and healthy activity, we are investing in the next generation of New Yorkers and strengthening communities across the state.”
The facility is fully ADA-compliant and structured to remain financially accessible. Low-cost opportunities will be available through scholarships and school-coordinated field trips. Situated near downtown assets like the National Comedy Center and the Jamestown Riverwalk, TheZone is projected to attract 45,000 new visitors annually to the Northwest Arena.
Designed by Jack Rouse Associates and Cortina Productions, the vibrant play pavilion includes:
- Tunnel Experience: An electric, professional-style pre-game sports tunnel that announces children's names as they enter
- Free Play Zone: An open athletic space equipped with hoops, balls, nets, and a massive Jumbotron capturing instant replays
- Toddler Bullpen: A dedicated, safe enclosure featuring soft-play equipment for children ages 2 to 5 to build basic motor skills
- Primetime Climb: An ADA-accessible, two-tiered climbing framework with obstacles, lookouts, and slides integrated with a digital scavenger hunt
- Locker Room: An interactive space where kids can learn about nutrition and physics, design custom sports jerseys, and control room lighting
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