Forward-Thinking Company’s Project is Expected To Create Approximately 70 New Jobs at Eastman Business Park in the City of Rochester, Monroe County
Bolstering Next Generation Ideas is an Important Part of the Region’s Focused Strategy To Revitalize Communities and Grow the Economy
Governor Kathy Hochul announced that French textile-to-textile regeneration company Reju plans to establish a $390 million textile regeneration hub on an 18.9-acre vacant lot at Eastman Business Park in the City of Rochester — its first in North America. Reju, a materials regeneration company, focuses on creating innovative solutions for regenerating polyester textiles and post-consumer polyethylene terephthalate waste from discarded textiles. Reju’s technology brings the concept of a circular economy to life. At the Rochester facility, the company expects to regenerate the equivalent of 300 million articles annually that would otherwise have ended up as textile waste in a landfill. Reju’s plans call for the creation of approximately 70 new jobs, including engineers, technicians, machinists, and a variety of production roles. The company expects to be operational at the site by the end of 2029.
“New York State is committed to creating good paying jobs, and supporting innovative projects and companies that are working to keep materials out of landfills and protecting our planet,” Governor Hochul said. “Reju’s ambitious project will create approximately 70 new jobs at Eastman Business Park, and will show how smart investments can turn waste into opportunity, further supporting our state’s overall green economy efforts and creating a brighter future for everyone.”
Following remediation of the site, Reju will construct a 145,000 square-foot facility where it will use proprietary technology developed with IBM Research to regenerate textile waste, starting with polyester, into high-quality Reju Polyester. This regenerated material has a 50 percent lower carbon footprint than virgin polyester and is engineered to be recyclable multiple times, reducing the industry’s reliance on fossil-based inputs. Through partnerships with global brands, mills, and waste aggregators, Reju transforms garments destined for landfills or incineration into yarns and fabrics ready for consumer use.
Reju is owned by Technip Energies, a leading engineering and technology company with over 17,000 employees across 34 countries. Reju has been operating a pilot facility in Frankfurt, Germany since October 2024, and in May 2025, the company announced the selection of a site for its first full-scale operation in Europe in The Netherlands.
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