- Increased Evening/Nighttime Enforcement: Speeding and failure to yield are key behaviors that contribute to roadway fatalities and this week, NYPD will begin focusing enforcement resources on these hazardous violations. Precincts will be increasing their on-street presence around sunset hours on high-crash corridors for both cyclists and pedestrians.
- Daylight Saving Awareness: Daylight savings time will end at 2 a.m. on Sunday, November 1 when clocks “fall back.” As with previous years, DOT will run radio ads during the evening commute, alerting drivers to the dangers of lower visibility and encouraging them to follow the 25 MPH citywide speed limit and to yield to pedestrians and cyclists. Ads are running through November 15, on 12 stations. DOT has also invested in outdoor advertising and will feature the driver targeted “Was it Worth It” awareness campaign on digital/static billboards, gas toppers, bus tails and shelters as well as the Staten Island Ferry, and Link NYC kiosks. The campaign uses realistic and emotionally driven post-crash imagery to warn motorists of the deadly results of reckless driving. This year’s campaign focuses on speeding, which has been a major factor in many of this year’s deadliest crashes.
- Motorcycle Education and Enforcement: While this year has seen fatalities decline for pedestrians and cyclists, motorcyclist fatalities have increased, exceeding all previous years of the Vision Zero era (since 2014). To help combat this trend, DOT today also announced the “Legit & Alive” digital media campaign which includes helpful tips for operating a motorcycle safely, and testimonies from riders on the importance of legal riding and training.
- Universal Seatbelt Laws: Earlier this year, Governor Andrew Cuomo signed into law amendments to the state’s Vehicle and Traffic Law, which as of November 1st, will require that all vehicle passengers be buckled up, including inside cabs and for-hire vehicles. (The previous law only required front-seat passengers and children under 16 in rear seats to wear a seat belt.) As part of the fall campaign, New York City’s Vision Zero agencies will support and spread awareness of the state’s expanded seatbelt law: DOT’s new “Everybody. Every Seat,” messaging aims to encourage seatbelt use in private as well as taxi and for-hire vehicles. The messaging will be incorporated on all DOT social media platforms to remind motorists about this important new law – as well the safety benefits of all passengers buckling up.