“Drop Your POV” to Feature Youth-Created Messaging on the Real Risks of Alcohol, Cannabis, and Drug Use
Submissions Accepted Through May 22nd
Selected Submissions Will Be Featured in Statewide Campaign in the Fall
The New York State Office of Addiction Services and Supports (OASAS) is launching a first-of-its-kind youth-driven awareness campaign on addiction prevention, inviting young New Yorkers to submit original content that speaks directly to their peers about the Real Risks of Alcohol, Cannabis, and Drug Use. Selected submissions will be featured in various mediums across the state including social media, billboards, stadiums, and TV and radio.
OASAS Commissioner Dr. Chinazo Cunningham said, “Young people know what messages resonate best with their peers. Through this campaign, they will have an opportunity to offer a unique perspective on the challenges they are facing, and the best ways to address substance use risks. Many young people are interested in being social media influencers, and this is a chance for them to exercise their influence and make a positive impact on their state and communities.”
The initial phase of the “Drop Your POV” campaign will humorously depict adults trying to speak like young people, demonstrating that young people are often the best messengers for reaching their peers. New Yorkers between the ages of 10 and 25 will be encouraged to create original prevention messaging, on their concerns about alcohol, cannabis, and drug use. Content can focus on a variety of addiction-related topics, including prevention or harm reduction, the impact and realities of peer pressure, and real experiences they or their friends may have had with substances. All types of media are being accepted for this campaign, such as visual art like posters or animations, and broadcast and social media-style videos including acting, singing, dancing, or other creative performances. Anyone under the age of 18 must submit with parental consent.
The deadline to submit content is May 22nd. More information, including guidelines and submission instructions, is available on the OASAS website.
The New York State Office of Addiction Services and Supports oversees one of the nation’s largest systems of addiction services with approximately 1,700 prevention, treatment, harm reduction, and recovery programs serving over 731,000 individuals per year. This includes the direct operation of 12 Addiction Treatment Centers where our doctors, nurses, and clinical staff provide inpatient and residential services to approximately 8,000 individuals per year.
New Yorkers struggling with an addiction, or whose loved ones are struggling, can find help and hope by calling the state’s toll-free, 24-hour, 7-day-a-week HOPEline at 1-877-8-HOPENY (1-877-846-7369) or by texting HOPENY (Short Code 467369). Available addiction treatment including crisis/detox, inpatient, residential, or outpatient care can be found on the NYS OASAS website.
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