West 230th Street Shopping Center Ground Breaking

  This Morning was the official ground breaking ceremony at West 230th and Broadway for the development of the 133,000 square foot mall to be called Broadway Plaza. Developer Equity One is investing almost fifty-four million dollars to build a two story mall located on West 230th Street between Broadway and the Major Deegan Highway. The 6 - 9 stores when completed will create approximately 250 full and part time jobs, while having had approximately 500 construction jobs. 

  New York City Economic Development Corporation COO Zachary Smith who lives in the area of the new development said "This will ensure that the Broadway Corridor here in the Bronx will continue to thrive into the future". Equity One CEO Jeffrey Olson said that when completed Broadway Plaza will be a wonderful addition to the community both as a generator for economic development, and as a shopping destination and amenity for the residents. He said that the projected opening date for the mall is the fall of 2014.

  Bronx Borough President Ruben Diaz Jr. said "This is only one of the many new developments Bronxwide that I had visioned when I was elected to be borough president". Diaz added "It is because of new development like this that has taken the Bronx out of having the highest unemployment in New York State". Congressman Eliot Engel said "this is further proof that the Bronx, and especially the northwest Bronx is back and better than ever". Assemblyman Jeffrey Dinowitz and Councilman Oliver Koppell lamented the days of having lunch across the street over ten years ago thinking of a project like the one being done today.

Left - NYC Economic Development Department COO Zachary Smith is speaking as you can see a drawing of what the shopping mall will look like on the far right.

Right - Bronx BP Ruben Diaz Jr. tells of all the other development going on throughout the Bronx.

Left - Councilman Oliver Koppell tells of his vision for the then empty lot when he was elected almost 12 years ago. 

Right - Bronx Overall Economic Development Corporation head Ms. Marlene Cintron said "Developers were waiting to see when the Bronx would turn around". "This project and other further up on Broadway were the two first new developments in the Bronx.

Left & Right are Jeffrey Olson (of Equity One), Ms. Marlene Cintron (of BOEDC), Assemblyman Jeffrey Dinowitz, Bronx BP Ruben Diaz Jr., Zachary Smith (NYCEDC), Congressman Eliot Engel, Councilman Oliver Koppell, Bob Fanuzzi (Chair CB8), and Sergio Vilavarde (Chair EDC CB 8).

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Broadway Plaza
 
New York City Economic Development Corporation Announces 133,000-Square-Foot Retail Development at Broadway Plaza Site in the Bronx

  New York City Economic Development Corporation (NYCEDC) today announced the selection of Equity One, Inc. to redevelop an 80,000-square-foot site located along the Broadway retail corridor in the Bronx. Equity One plans to invest approximately $54 million to construct a new 133,000-square-foot, two-story multi-tenant retail development and approximately 130 covered parking spaces on the site, located on 230^th Street between Broadway and the Major Deegan Expressway. The project is expected to create over 250 new full and part-time jobs and approximately 500 construction jobs.

“The redevelopment of this site, which will ultimately provide more than 130,000 square feet of retail, is certain to enhance the already thriving Broadway commercial corridor,” said New York City Economic Development Corporation President Seth W. Pinsky. “With a private investment of more than $50 million, this development will not only bring new amenities to the area, but most importantly, will create hundreds of new jobs for the Bronx.”

"Equity One is thrilled to be working with the New York City Economic Development Corporation and all of the local officials to bring this project to fruition.  We have a strong track record of successful development and look forward to leveraging our relationships with national tenants to bring an exciting mix of retail to this site," said Jeffrey S. Olson, CEO of Equity One.

Equity One’s development calls for four retail tenants, with the intention of attracting prominent national retailers. The developer will purchase the site from the City for $7.5 million, with construction expected to commence around early 2013 and be completed within two years. Equity One was ultimately selected to redevelop the site based on its response to an RFP issued in August 2011. The development intends to seek at least LEED silver rating. 

 Equity One, Inc. owns 3 shopping centers in New York City and is in the process of developing a 330,000 square foot shopping center in Long Island, New York.

 1175 Third Avenue in Manhattan is one of the three sites owned by Equity One, Inc., and the major  tenant is the super market Food Emporium.

 161 West 16th Street in Lower Manhattan is another site owned by Equity One, Inc., and the major  tenantt is Loehmann's.

 90-30 Metropolitan Avenue in Middle Village Queens is the third site owned by Equity One Inc., and the major tenant is Staples.   

UPDATE
Shoprite Supermarkets have looked at this site and found it to be unsuitable due to the loading area.

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